McDonald's Szechuan sauce promotion event a blunder

To say that yesterday's extremely limited return of McDonald's cult-classic Szechuan Sauce didn't go well is an understatement.

After fans of the breakout Adult Swim hit show "Rick and Morty" flocked to McDonald's locations across the nation to get ahold of the Szechuan sauce discussed in the series, one diehard fan traded his auto for a single packet of the sauce. Rick and Morty fans showed up for a taste of the sauce only to encounter understocked restaurants, stores that never got the sauce and even fights.

The outrage was acknowledged by McDonald's, and the fast-food giant has since promised to make amends. This resulted in disaster, as stores were in no way prepared for the demand for the Szeuchuan Sauce, resulting in stores running out nearly instantly and being met with hordes of angry fans.

You spoke. We've listened.

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Last Saturday, in one of the branches, more than a thousand customers camped out of McDonald's before it opened to acquire the condiment before everyone else, only to find out that the branch just had 70 sauce packets. Lots more #SzechuanSauce and locations. And for its part, the fast food chain minimized the availability of Szechuan sauce on its website in favor of promoting the chicken tenders.

Justin Roiland, the co-creator of Adult Swim's smash hit "Rick and Morty", told The Washington Post this summer, only partly in jest, that while writing the show, he has feared angering its millions of hardcore fans. Very few McDonald's locations received the sauce and those that did reportedly only received 20 packets per store. Packets of the sauce also quickly popped up on eBay for some pretty insane prices. The sauce is so popular that McDonald's launched a limited edition take-home bottle in July previous year.

Hopefully this second coming of the second coming of Szechuan Sauce will go much more smoothly.

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